Sauces that increase sandwich menu prices
Unique condiments add value to QSR sandwiches.
Across the restaurant industry, the condiment that brings about the highest menu prices for sandwiches is aioli. In the QSR segment, sandwiches with aioli are priced about $1.50 higher than the average sandwich. Some other sauces that allow operators to charge more for sandwiches are balsamic, pesto, gravy and horseradish.
What does this research mean for your menu?
It’s time to get creative with your condiments! Many of the top-growing sandwich sauces and flavors correspond to these “moneymakers.” Take horseradish – horseradish cream sauce was up 44% between 2009 and 2010; creamy horseradish, up 17%; horseradish mayo, up 8%. Aiolis are popping up on the sandwich menu in unique variations like chipotle. Your customers are looking to try these new flavors, and they’re willing to pay more, too! You can easily incorporate these money-making flavors with Hellmann’s® Aioli and Real Horseradish Sauce.
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Source: Datassential MenuTrends™ DIRECT, Sandwich Overview, June 2010